01 / Brand and website, Midwest Refrigerated Services
A great company with a logo and not much else.
true story: I walked into my interview knowing almost nothing about them.

The problem
No brand beyond a logo, and a website so out of date that customers and candidates couldn’t tell who the company was. I know, because I was one of those candidates.
What I noticed
A brand written by marketing alone wouldn’t stick. It had to come from the people who built the company.
What I made
I brought the owners and leadership to the same table, built the company’s first brand guide, then used it to rebuild the website and every piece of marketing that followed.

“His creative work sets our organization apart.”
Zach K, Director of Transportation Sales, MRS
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