hi, I’m Lucas.

Creative that earns attention by being built for the person receiving it.

So, who's receiving it today?

You need someone who can own marketing, not just make assets. I already do: brand, web, recruiting, sales tools and events for a logistics company running across three states. The proof is below.

Show me the work

psst. you found the back.

I build apps, too.

Keepsake is a private photo journal for iPhone. Your memories stay on your phone and in your own iCloud. No accounts, no ads, no tracking.

Try the beta on TestFlight

(psst. click the photo)

  • What I run

  • Brand system

  • Website and SEO

  • Driver recruiting

  • Trade shows

  • Sales tools

  • Paid and organic social

  • Internal comms

  • Events

  • Campaign strategy

  • Video

  • What I run

  • Brand system

  • Website and SEO

  • Driver recruiting

  • Trade shows

  • Sales tools

  • Paid and organic social

  • Internal comms

  • Events

  • Campaign strategy

  • Video

The work

Three stories. Each one starts with a person.

Not a gallery of deliverables. The problem, what I noticed, what I made, and what happened.

01 / Brand and website, Midwest Refrigerated Services

A great company with a logo and not much else.

true story: I walked into my interview knowing almost nothing about them.

MRS brand guidelines cover

The problem

No brand beyond a logo, and a website so out of date that customers and candidates couldn’t tell who the company was. I know, because I was one of those candidates.

What I noticed

A brand written by marketing alone wouldn’t stick. It had to come from the people who built the company.

What I made

I brought the owners and leadership to the same table, built the company’s first brand guide, then used it to rebuild the website and every piece of marketing that followed.

The rebuilt MRS website on a laptop

“His creative work sets our organization apart.”

Zach K, Director of Transportation Sales, MRS

31.7%

more website traffic than the old site.

02 / Social media, College Puck NXT (freelance)

Hockey fans don’t follow accounts. They follow players.

a sport where every fan already has a favorite.

The problem

College Puck NXT tracks D1 recruits from the day they commit to the day they sign in the NHL. The data was good. The feed needed to give fans a reason to follow along.

What I noticed

College hockey fans are loyal to a crest and a kid. Content built around rivalries, award races and draft talk is the kind that ends up in the group chat.

What I made

A visual system built on team marks and player cutouts, repeatable formats like Way Too Early Hobey Favorites, and milestone posts that thanked the community that built it.

8.5K followers and growing.

College Puck NXT. I joined before the account reached 2K.

03 / Total Basement Finishing and Klaus Roofing Systems by Buck Buckley

Two businesses, one marketer, and a church roof.

“putting a Klaus on God’s house.” best line I never wrote.

Protect Your Whole World ad for Klaus Roofing
Pastor Aaron  ·  5:23

The problem

Buck owned a roofing company and a basement company. Both were struggling to find their footing in crowded local markets.

What I noticed

Content that only chases likes doesn’t help a salesperson at a homeowner’s kitchen table. It had to work for both.

What I made

A brand guide and a plan of attack for both brands, then content that sold. The standout: a video testimonial series with a church whose roof we replaced, which became a go-to closing tool for sales.

12%

higher in-home close rates with the new sales materials.

More work, less backstory.

MRS driver recruitment ad

Driver recruiting. Recruiting truckers like consumers.

Less Madness More Dependability ad

Less Madness. March Madness, logistics edition.

Faceoff magazine cover design

Faceoff. College hockey covers and game-day graphics.

MRS truck at a new site launch

New site launch. Announcing a new MRS location.

Built, not bought

Sentry.

The marketing operating system I designed, built and run. One marketer, one platform, the whole company plugged in.

A department of one only works with great systems. When the right tool didn’t exist, I made it, and kept shipping until it ran everything from requests to the TVs in the break room.

Sentry / Requests and live status
Sentry: Requests and live statusReal screen, demo data

Also inside:

Budget tracking

Social insights and inbox

Competitor watch

Brand pages

Command bar search

Leadership reports

Watch the Sentry tour

A walkthrough from the person who built it

What I believe

Things I’ll defend in a meeting.

or on camera. hit play.

01

[your video, about 60 sec]

If it’s for everyone, it’s for no one.

Pick one person. The trucker, the CFO, the homeowner. Write to them and let everyone else overhear.

02

[your video, about 60 sec]

B2B buyers are still people.

They scroll, they laugh, they remember stories. Logistics doesn’t have to look like logistics.

04

[your video, about 60 sec]

AI shortens the trip, not the idea.

It closes the gap between concept and execution. Having the concept is still the job.

Kind words

What people say when I’m not in the room.

I didn’t pay any of them. promise.

Sets our organization apart.

“Lucas has done an exceptional job in his short tenure of making an impact on our brand company perception. His creative work sets our organization apart and he continues to dive deeper and improve his own creative work.”
Zach KDirector of Transportation Sales, MRS

A strong, flexible leader.

“Lucas is an excellent employee committed to performing optimally when given challenges. He has strong communication skills and is a creative problem solver.”
Monica KaskeyFormer manager, City of Pewaukee

Extremely bright and driven.

“He is extremely bright, driven, and he's a team player with innovative ideas. I could always count on Lucas to complete his tasks efficiently and thoroughly, oftentimes needing very little direction.”
Hayley NovakMarketing colleague, GRAEF

Creativity and a sense of humor.

“He was given a project and with a single explanation was able to take the reins and complete it on time. His creativity and sense of humor made him a welcome addition to our group.”
Eileen McGarvie MackMarketing colleague, GRAEF

Sets our organization apart.

“Lucas has done an exceptional job in his short tenure of making an impact on our brand company perception. His creative work sets our organization apart and he continues to dive deeper and improve his own creative work.”
Zach KDirector of Transportation Sales, MRS

A strong, flexible leader.

“Lucas is an excellent employee committed to performing optimally when given challenges. He has strong communication skills and is a creative problem solver.”
Monica KaskeyFormer manager, City of Pewaukee

Extremely bright and driven.

“He is extremely bright, driven, and he's a team player with innovative ideas. I could always count on Lucas to complete his tasks efficiently and thoroughly, oftentimes needing very little direction.”
Hayley NovakMarketing colleague, GRAEF

Creativity and a sense of humor.

“He was given a project and with a single explanation was able to take the reins and complete it on time. His creativity and sense of humor made him a welcome addition to our group.”
Eileen McGarvie MackMarketing colleague, GRAEF

Well beyond the scope of his role.

“I've seen him not only excel at the core elements of his job, but also learn other tasks that extend well beyond the scope of his role, like graphic design, search engine optimization, and even championing our social media efforts.”
Jacob BorzymMarketing Manager, GRAEF

Willing to take on any task.

“It is rare that you come across a standout employee like Lucas Slowik, who is willing to take on any task! He enthusiastically and successfully completed all projects while quickly learning new software.”
Heidi GroganMarketing colleague, GRAEF

Thinking outside of the box.

“Seeing him so invested in making the best of his role, from asking questions to strategizing and thinking outside of the box, is inspiring.”
Ryan MeyerSocial Media Manager, Contractor Nation

Beyond normal business hours.

“Lucas joined my team, and quickly learned how to use our internal software systems. He consistently produced accurate work, and was willing to go beyond normal business hours during peak season to help the team.”
Catherine RohdeFormer manager, Rubies

Well beyond the scope of his role.

“I've seen him not only excel at the core elements of his job, but also learn other tasks that extend well beyond the scope of his role, like graphic design, search engine optimization, and even championing our social media efforts.”
Jacob BorzymMarketing Manager, GRAEF

Willing to take on any task.

“It is rare that you come across a standout employee like Lucas Slowik, who is willing to take on any task! He enthusiastically and successfully completed all projects while quickly learning new software.”
Heidi GroganMarketing colleague, GRAEF

Thinking outside of the box.

“Seeing him so invested in making the best of his role, from asking questions to strategizing and thinking outside of the box, is inspiring.”
Ryan MeyerSocial Media Manager, Contractor Nation

Beyond normal business hours.

“Lucas joined my team, and quickly learned how to use our internal software systems. He consistently produced accurate work, and was willing to go beyond normal business hours during peak season to help the team.”
Catherine RohdeFormer manager, Rubies

4 of 17 random things.

click a note for another. 4 of 17 seen.

The short version.

I run marketing for a refrigerated logistics company across Wisconsin, Illinois and Iowa. Brand, website, recruiting, sales tools, trade shows and events all run through me.

I bring consumer thinking into B2B, because truckers and procurement managers are people before they’re personas. Seven years in, I care most about two things: creative built for one specific person, and systems that let a small team move like a big one.

2019 GRAEF

2020 Rubies / BuySeasons

2022 Buck Buckley’s

2023 to now: Midwest Refrigerated Services

you made it to the bottom. good sign.

Let's talk about what your brand needs next.

Thirty minutes, no slides. Tell me who you're trying to reach and I'll tell you how I'd reach them.

© 2026 Lucas Slowik. Built for whoever’s reading.

© 2026 Lucas Slowik. Built for whoever’s reading.